Digital Executive Producer, WLEX
locations
Lexington, KY – WLEX
time type
Full time
posted on
Posted Yesterday
job requisition id
JR033212
WLEX, The Scripps NBC station in Lexington, Kentucky is searching for an aggressive and experienced Digital Executive Producer.
The Digital Executive Producer will manage all content on local news and information web sites and execute the strategic content plan.
WHAT YOU’LL DO:
Work with digital content producers and developers.
Work in conjunction with news management to coordinate the daily news operations for websites and other digital platforms.
Monitor web analytics to assess user experience, site stickiness and engagement on a daily basis.
Address issues and evolve the site’s tactical execution plan to grow web page views and unique visitors.
Produce the sites’ content to optimize the user experience by being attentive to live web metrics and user experience best practices.
Enhance the news content with outside links, maps and slideshows.
Work with news management to set up processes and systems for the migration of multi-media content to new media platforms, including video, audio, still photos and graphics.
Plan the online coverage of major news events, breaking news and severe weather to ensure high quality, consistent community coverage online.
Conceive of and supervise build of special sections and site features to enhance coverage and increase user engagement.
Manage user-generated content on all sites, with editorial direction of the Director, Digital and/or News Director.
Manage content plans for niche sites, sales-oriented micro sites and any other business.
Work closely with other station departments, including sales and marketing, as needed on site and station initiatives that require content integration.
Perform other duties as assigned.
WHAT YOU’LL NEED:
BS/BA in related discipline preferred or equivalent years of experience
Generally 8+ years of experience in related field preferred
Prior managerial experience preferred
WHAT YOU’LL BRING:
Must demonstrate good journalism and writing skills (including AP style) as well as an understanding of current events
Must understand basic journalism legal principles
Must be able to multitask, meet deadlines and work under pressure
Ability to work in a dynamic, fast-paced newsroom environment
Project leadership skills
Working knowledge of online content-management systems
Ability to work with online metrics and analytics
Working knowledge of web-design tools
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ABOUT SCRIPPS:
The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, Bounce, Defy TV, Grit, ION Mystery and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”
As an equal employment opportunity employer, The E.W. Scripps Company and its affiliates do not discriminate in its employment decisions on the basis of race, sex, sexual orientation, transgender status, gender, color, religion, age, genetic information, medical condition, disability, marital status, citizenship or national origin, and military membership or veteran status, or on any other basis which would be in violation of any applicable federal, state or local law. Furthermore, the company will make reasonable accommodations for qualified individuals with known disabilities unless doing so would result in an undue hardship for the company.