Marketing Communications Specialist, Fanning Howey

My name is Luke Bell, I am a marketing communications specialist for an architecture firm in Indianapolis. So I work within the marketing department, supporting in various ways, but my primary role is writing. I was an English major in school, I chose that, not only because I enjoyed it, but also because I was good at it, and so, my day-to-day is a lot of writing, primarily writing, but I help out in other ways too, I do some graphic design. Now that I've been there a little bit, learned the ropes and stuff, I'm involved in some overall marketing strategy for the firm, and yeah, so I work as part of a team. I write articles for publication, so different trends within the industry, what people are thinking about. I write articles, pitch them to magazines beforehand, but then write them and we publish them, that's my favorite part of it. Also a lot of internal writing, I actually manage our social media too, which is a lot of fun, I enjoy that. Proposals, I write cover letters, proposals to get us work, yeah, all sorts of different writing. One example is, we have what we call thought leaders within our firm, which are the senior architects that are thinking about trends, working with schools, designing schools, and so a lot of times they'll know what they want to write about, publish about, and then I will get with them, I'll help them to formulate their thoughts, put it into writing, they're very good at, they're people people, and so they're very good at just telling you exactly what they, and very well-spoken too, but my strength is then taking that and my major was English in college, but my specialization was creative writing, and I use that a lot, you know, listening to them and then putting it into an article and structuring it so that there's kind of a fluid storyline and making it an engaging read.